This is my 4th and final (for now) post on tactics for preventing ex-vegans. My thoughts on this topic come from several different types of evidence—including research in vegans and vegetarians as well as research on eating behavior in general. To summarize, what I’ve already written about:  People sometimes leave veganism (or vegetarianism) because they no longer believe in its benefits—so overhyping the benefits of veganism, promoting unrealistic expectations (like the idea that you could age like a supermodel) can definitely backfire when it comes to encouraging long-term veganism. Likewise, ignoring the issue of ethics can be a mistake. It … Continue reading Preventing Ex-Vegans: Why Feeling “Normal” Matters